Representatives of AUX and Manchester City attend the signing ceremony in Hong Kong on Aug 20. [Photo/Yongpai app]

Ningbo-based home appliance manufacturer AUX has signed a global partnership with Manchester City. The deal was announced on Aug 20 following a signing ceremony in Hong Kong. 

Under the multi-season agreement, AUX becomes both a global official partner and the club's official air conditioning partner. The two sides will work together on matchday activities, original content, fan engagement, and localized marketing in regional markets.

The partnership places AUX within the orbit of one of the world's most prominent football clubs. Manchester City has won eight Premier League titles, including four consecutive titles from 2020 to 2024.

Peter Laundy, senior vice-president of partnerships at City Football Group, welcomed AUX as a new partner, stating that the deal would unite two prominent brands from different sectors.

AUX has established a presence in more than 160 countries and regions. The company ranked among the world's top three brands in residential split air conditioner sales for seven consecutive years from 2018 to 2024, according to company data.

The partnership will give AUX a new platform to connect with Manchester City's international fan base and extend the club's commercial reach into the home appliance sector.