As China's tourism industry transitions from sightseeing to experience-based consumption, destinations like Qiyun Mountain are extending their value chain, from tickets and accommodation to cultural IP, nighttime economy and retail.
In the countryside of Yixian county, Huangshan, endless rice fields unfold like a soothing canvas of nature. Standing by the ridges, you see shades of green woven with hints of golden grains, swaying in the gentle breeze.
Huangshan city has achieved national recognition with three projects listed in the "2025 Integrated Transport-Tourism Innovation Initiative" by the China Highway and Transportation Society.
As spring awakens the earth, gentle breezes sweep through Huangshan, carrying the sweet scent of blossoms.
Huangshan invites you to experience a vibrant celebration of Chinese New Year traditions this winter. Across picturesque villages and bustling streets, the region offers a unique blend of cultural heritage and modern charm, ensuring an unforgettable seasonal journey.
Huangshan Scenic Area has entered its prime autumn viewing season.
At the foothills of Huangshan Mountain, a UNESCO World Cultural and Natural Heritage Site in East China's Anhui province, Armin Schober, an Austrian, and his Chinese wife, Huang Qiong, run a homestay, which combines traditional Chinese architecture and Western interior design.
The Huangshan Hot Spring Scenic Area, with its lush forests and crystal-clear streams, offers a refreshing retreat this summer in 2024. Known as the "Sky's Mirror," this area is home to renowned spots like Zhusha Spring, Peach Blossom Stream, and Xiaoyao Stream.