On May 10th, the Exposition on China Brand 2023 and the International Forum on China Brand Development were held in Shanghai. Jinchuan Group, as one of 22 well-known independent brand representatives in Gansu province, was invited to participate in the exhibition.
Jinchuan Group's pavilion at the exhibition [Photo provided to en.jnmc.com]
May 10th, 2023, marked the seventh "China Brand Day" with the annual theme of "New Power of Brands, New Quality of Life". This expo was an important nationwide event for China Brand Day, with more than 1,000 well-known enterprises participating, providing a communication and exchange platform for showcasing China's brand development history, achievements, prospects, and brand building.
During the expo, the International Forum on China Brand Development and related sub-forums, the exhibition and display of the achievements in the development of China brands, and a series of activities on brand construction will be held. It is intended to build a publicity, exhibition, and communication platform to further promote the concept of brand development, consolidate the consensus of brand development, and gather the strength of brand development through exchanges and mutual learning.
Jinchuan Group's pavilion at the exhibition [Photo provided to en.jnmc.com]
Jinchuan Group's pavilion at the exhibition showcased Jinchuan’s brand image with a combination of physical products, videos, pictures and book materials, leaving a deep impression on visitors and expanding the influence of the Jinchuan brand.
On the same day, various units of Jinchuan Group held a variety of thematic activities to enhance the brand awareness of employees and promote brand construction. In the process of strengthening enterprises with quality, the brand capital and physical assets have jointly created long-term profitability and capital market value.
