In the height of summer, Mount Huangshan in East China's Anhui province welcomes streams of international visitors. Known for its dramatic landscapes and rich Huizhou heritage, the city is now pioneering new ways to offer diversified and engaging tourist experiences.
Crowds of tourists during Huangshan's peak travel season. [Photo/Huangshan Daily]
At night, the fish-shaped lantern parade in Chengkan village brought ancient Huizhou traditions to life with illuminated lanterns glowing against iconic Huizhou-style walls. The event exemplifies the city's approach to blending cultural heritage with participatory tourism.
Visitors watch the fish lantern parade. [Photo/Huangshan Daily]
Visitors can also enjoy traditional folk performances like Nuo dance and shadow puppetry or witness a dazzling performance of datiehua, or striking iron flowers, which is an example of folk craftsmanship at its most vibrant. Huizhou cuisine, celebrated for its refined techniques and deep cultural roots, further enriches the visitor experience.
Technology is also revolutionizing Huangshan tourism. This year, Mount Huangshan has integrated DeepSeek AI models into its online travel assistant. Museums also use AR and holographic imaging to make culture more accessible and engaging.
Huangshan is enhancing its tourism ecosystem by integrating culture, technology, and visitor-centered services. The city offers not just scenic attractions but also interactive cultural encounters and attentive hospitality.
Visitors experience paragliding in Huangshan. [Photo/Huangshan Daily]