The sixth Shandong Culture and Tourism Consumption Season is being held from this month until October, and the opening ceremony is expected to take place in Jinan, capital of Shandong on June 2, aiming to boost the culture and tourism sector, which was hit hard by the COVID-19 pandemic.

There will be activities in 10 categories, as well as 16 citywide events. A total of 5,408 stores will take part, with over 2,000 consumption promotions involving sectors such as catering, e-commerce, cultural tourism, creative products, traditional handicrafts, and night tourism, all of which will help to maintain high-quality consumption development and better meet people's demands for diversified and personalized consumer experiences.

Jinan, Qingdao, and Yantai have recently begun a series of colorful activities. Jinan has released 38 million yuan ($5.71 million) in consumption coupons, of which 10 million yuan will be used to enhance consumption in the homestay industry and 3 million yuan will be utilized to boost consumption of various new culture and tourism models such as electronic sports.

The culture and tourism consumption season is expected to create a participatory and consuming atmosphere, further stimulate market vitality, unleash consumption potential and boost the sustained recovery and upgrading of consumption, according to officials from the province's culture and tourism department.

The sixth Shandong Culture and Tourism Consumption Season is being held from this month until October. [Photo/VCG]