Yantai, a coastal city in East China's Shandong province, held a themed promotion event on May 24, aiming to boost the confidence of the culture and tourism industry, which has been hit hard by the COVID-19 epidemic in recent years.

Sunac Cultural, Beijing Shanhai Culture and Tourism Group, and Xi'an Qujiang Cultural Tourism Company were among the more than 100 locally famous culture and tourism groups that attended the event, which was entitled "Invest in Yantai to achieve win-win cooperation".

At the promotion event, Liu Xuexiang, the head of the city's culture and tourism bureau, gave a keynote speech.

Yantai, according to Liu, has a rich historical and cultural heritage, is a popular tourist destination, and is a well-known tourism city. He also expressed his hope that nationally recognized culture and tourism groups will choose Yantai as their investment destination, and that they will cooperate with Yantai to achieve mutual benefit and win-win results.

At the promotion event, Yantai's 13 districts and county-level cities presented 26 key culture and tourism investment projects, with a combined investment of nearly 192.3 billion yuan ($28.55 billion). The projects featured Yantai's distinctive culture and tourism resources, such as marine leisure tourism, wine culture, and nighttime sightseeing.

Yantai, a coastal city in East China's Shandong province, holds a themed promotion event on May 24 to boost the confidence of the culture and tourism industry. [Photo/WeChat account: ytwlgw]

As the largest wine production base in China, Yantai continues to make efforts to promote its wine culture. [Photo/WeChat account: ytwlgw]

Qixia Aishan Hot Spring Resort is the ideal place for visitors to spend their leisure time, and help them get away from the hustle and bustle of city life. [Photo/WeChat account: ytwlgw]