The bright and breezy Zibo exhibition area at the Second China International Cultural Tourism Fair in Jinan is attracting a lot of attention. Sept 16. [Photo/cbbn.net]

The Second China International Cultural Tourism Fair was opened on Sept 16 and will run until Sept 20 in the city of Jinan - capital of East China's Shandong province - and one of the clear highlights of the event is the contribution of Zibo city, also located in the region. 

Zibo has set up a 450-square-meter exhibition area to promote its achievements in the development of its culture and tourism. At the fair it is aiming to showcase a fresh city image which is appealing, beautiful, interesting and entrepreneurial.

The display has adopted bright red, yellow and blue as its main colors - symbolizing the fashionable, dynamic and inclusive charms of the prefecture-level city in central Shandong.

The Zibo exhibition area has attracted the participation of more than 10 companies. They are promoting hundreds of types of cultural and tourism innovation products - with displays themed on things as key cultural enterprises, culture and tourism projects, innovative products and recommended tourist routes.

Apart from the showcased products, Zibo has reportedly introduced a more modern and creative way to present its traditional folk culture, using VR experiences and displays of cuju - a sport played in ancient China resembling modern football.

Artists have been invited to make ceramic and polymer works to show off their skills, while a cuju performance was said to have impressed visitors.

A series of ceramic pieces produced by Zibo's Huaguang Ceramic Company are displayed at the Zibo exhibition area. [Photo/cbbn.net]

An exquisite ceramic work themed on lotus flowers goes on show at the Zibo exhibition area. [Photo/cbbn.net]