The "Shandong People Tour in Shandong" event was launched on April 11 in Tai'an, Shandong province to encourage local residents to travel within the province.

The launch ceremony for the "Shandong People Tour in Shandong" event is held on April 11 in Tai'an, Shandong province. [Photo/WeChat account: sdswltwx]

Supported by the Shandong Provincial Department of Culture and Tourism, the event is part of this year's Shandong Culture and Tourism Consumption Season, which is designed to cultivate new types of consumption and foster a complete system for domestic demand.

The province's 16 cities have launched 690 tourism routes and 752 dazzling activities to attract and entertain local residents.

Shandong has also launched measures to encourage and support cultural tourism enterprises such as scenic spots, hotels, travel agencies, entertainment and performing arts companies in the province.

In addition, the province has cooperated with China UnionPay, PetroChina and other service companies to launch special offers for the "Shandong People Tour in Shandong" event.

Chinese have once again started traveling as the COVID-19 pandemic has come under control. According to surveys by tourism agencies, the number of people traveling during the upcoming May holidays is set to increase.

Shandong has been ramping up efforts to seize the opportunities and vigor of tourism and cultural development brought about by the May Day holiday, said local officials.

A hike around the Mount Tai West Lake was also held on April 11.

People take part in the hike around the Mount Tai West Lake. [Photo/WeChat account: sdswltwx]