The province of Shandong in East China has been promoting "red tourism", or revolutionary-themed tourism to celebrate the 100th anniversary of the founding of the Communist Party of China this year.

According to the Shandong Provincial Department of Culture and Tourism, it has selected 100 red tourism routes which cover revolutionary museums, memorial halls, revolutionary sites, patriotic education demonstration bases, and other related tourism sites in the province's 16 cities.

People learn about the history of the Communist Party of China at the Yimeng Revolutionary Memorial Hall. [Photo/IC]

The 100 red tourism routes, which showcase Shandong's rich and diverse natural landscapes as well as profound culture and history, allow tourists to better explore Shandong, said provincial officials.

"Red tourism has been integrated with rural sightseeing, study tours, self-driving tours, healthcare and other themes to offer flexible products to tourists," said an official from the Shandong Provincial Department of Culture and Tourism.

The Shandong Provincial Department of Culture and Tourism has also published travel suggestions, accommodation recommendations, and other tourism information for tourists.

The Yimeng Mountains region is an old revolutionary base in East China's Shandong province. [Photo/IC]

The department has organized tourism agencies and industry experts to carry out market research and data analysis of its red tourism to optimize red tourism products and improve tourist services.

A series of Party-themed publicity and education activities will also be held across the province, said Shandong officials.