Jinan shadow puppetry performance [Photo/dzwww.com]

Jinan, East China's Shandong province, is set to launch a series of promotional events highlighting the city's intangible cultural heritage (ICH) in celebration of Cultural and Natural Heritage Day which falls on June 13.

The Jinan municipal culture and tourism department will hold live streaming activities on six major e-commerce platforms, including Douyin, Kuaishou, Pinduoduo, Taobao and JD.com, to promote the city's ICH products.

From June 10 to mid-September, ICH inheritors will present and sell related products online from 19:00 to 21:00.

On June 13, a large-scale promotional event will be unveiled to sell products at huge discounts.

The Jinan Daming Lake Scenic Area will host on-site sales activities focusing on promoting local ICH products from June 12 to 14.

An online gourmet festival and ICH short video exhibition activities will also be held.

Jinan government will also issue online and offline vouchers and offer operators subsidies of up to 30 percent to further stimulate consumption.