Huaguang Ceramics Co products serve the 2nd Belt and Road Forum for International Cooperation in Beijing from April 25-27. [Photo provided to chinadaily.com.cn]

Zibo-based Huaguang Ceramics Co is expecting faster growth in sales due to its extraordinary crafting expertise, advanced equipment, and the ongoing Shandong Cultural Consumption Season.

Huaguang Ceramics, established in 1961, is committed to giving home-made porcelain products the center stage at international events.

The company boasts a time-honored brand, start-of-the-art craftsmanship, numerous filings for patents, and creative designs that combine traditional elements with modern aesthetics.

Huaguang Ceramics products for the 7th Military World Games feature the Huanghelou Tower (Yellow Crane Tower), a landmark of Wuhan, where the games are taking place. [Photo provided to chinadaily.com.cn]

The Huaguang Ceramics design team employs five national-level artists, seven provincial-level artists, and 12 expat designers from the United Kingdom, the United States, Italy, and Australia.

Its products can be seen at various international events, including the 7th Military World Games in Wuhan, the 2nd Belt and Road Forum for International Cooperation in Beijing, and the 2nd China International Import Expo, which will kick off soon in Shanghai.

Huaguang Ceramics designs for the upcoming China International Import Expo echo the architecture style of host city Shanghai. [Photo provided to chinadaily.com.cn]

As a leader in ceramics and in cultural creativity industries, Huaguang Ceramics is taking full advantage of cultural consumption season, which kicked off in July, by launching various sales activities and handing out coupons via online and offline channels.