Kung fu giant Jackie Chan is appointed as the promotional ambassador of SCO Film Festival. [Photo provided to chinadaily.com.cn]

Kung fu giant Jackie Chan has been named as the festival's promotional ambassador and filmmaker Han Sanping will head the jury panel.

"Cinema is a sort of borderless language. It bridges people from different countries and races. I believe the festival will boost the exchange and collaborations between the SCO nations, and it helps filmmakers to learn from each other," said Han during a press conference to unveil the festival in Beijing on April 18.

The festival will screen around 60 movies from the 12 countries, and hold more than 30 themed activities. The panel will consist of 12 members from each country to select the winners.

SCO Film Festival participators gathered in Beijing to announce the upcoming event will be held in Qingdao, Shandong province, from June 13 to 17. [Photo provided to chinadaily.com.cn]