Since the start of the year, with the implementation of a series of new projects, technologies and strategies, the health food industry in Xinghua city, located in East China's Jiangsu province, is facing unprecedented development opportunities.
The city has established a health food industry specializing in producing seasonings, with the scale of that sector accounting for 18 percent of the country's total.
The Xinghua Economic Development Zone, included in the first batch of national agricultural industrialization demonstration bases and a China's health food industry innovation base, has promoted the diversified development of the health food industry in recent years.
One zone company, Kerisom Food Biotechnology (Jiangsu) Co Ltd, has adopted international cutting-edge biological fermentation enzymatic hydrolysis technology. This is to advance the deep processing of agricultural and animal husbandry products.
It has also invested over 20 million yuan ($2.76 million) in upgrading a butter workshop into a purification workshop. It's also ensured that its laboratories are certified by the China National Accreditation Service for Conformity Assessment or CNAS, in a bid to improve product quality and production efficiency.
In the tide of digital transformation, Xinghua's health food companies are increasing their digital investment and fostering the intelligent transformation in production, management, and marketing.
These companies also strictly control every link from raw material procurement, production and processing to product inspection, ensuring product quality, safety and reliability.
The whole wheat bread products made by Jiangsu Pastoral Health Technology Co Ltd are adorned by light eaters and fitness enthusiasts.
The company has reached cooperation with COFCO Corporation, which offers whole wheat flour using whole grain wheat grinding technology for it. In the logistics and distribution process, the company partners with logistics giant SF Express to ensure fresh and timely delivery of products.
An exterior view of Jiangsu Pastoral Health Technology Co Ltd. [Photo/xinghua.gov.cn]