Balabala is China's leading children's clothing brand. It is owned by Semir, which was founded by Qiu Guanghe. Balabala is China's bestselling clothing brand. It was established in 2002.

The brand aims at creating as much fashionable Chinese elements for domestic consumers. Its diverse styles offer multiple choices for children to express their distinctive personalities.

The Balabala shop opened at Macrolink Shopping Mall on Nov 19. Some winter new arrivals at the shop are sold at half of regular price on the day.