Nanming efforts to develop culture, tourism pay off

This year, Nanming district in Guiyang city has adhered to the development concept of using culture to shape tourism and using tourism to promote culture, and good results have been delivered thanks to its continuous efforts.

Since the beginning of the year, Nanming has planned a rich variety of cultural and tourism activities, playing a significant role in increasing tourism consumption and promoting high-quality development in the tourism industry.

During the Spring Festival holiday, Nanming organized over 80 cultural and tourism activities, including roadside music concerts, light shows, themed parades, and more.

The activities were concentrated in areas such as Qingyun Road, Cao Zhuangyuan Street, and Huaguoyuan.

In particular, Qingyun Road hosted 36 events, attracting approximately 818,900 visits and generating a total sales revenue of around 19.95 million yuan ($2.73 million). Cao Zhuangyuan Street held 19 events, attracting about 91,000 visits and generating a total sales revenue of around 4.26 million yuan. The influx of visitors from these activities translated into consumption and economic growth.

In March of this year, Nanming held the 6th Yongle Peach Blossom Run event series in Yongle township, when the peach blossoms were in full bloom.

Following the "sports + tourism + culture + industry" integration approach, the events combined short-distance running and walking exercises with flower-viewing resources, attracting approximately 12,000 visits. This resulted in Yongle achieving a consumption gross of over 1.5 million yuan.

Meanwhile, Nanming has continuously intensified its promotional efforts in key source markets such as the Yangtze River Delta, the Guangdong-Hong Kong-Macao Greater Bay Area, and the Chengdu-Chongqing region, as well as in China's northeastern and northwestern regions. This was done to actively expand its out-of-province tourist source markets.

Additionally, Nanming adheres to a visitor-centered approach, continuously improving the quality of its tourism services at all levels, thus promoting the formation of a healthy and positive environment for the development of the culture and tourism industries. This involves the accelerated construction of public service facilities such as tourist service centers, rest areas, and public toilets.

Efforts have also been made to improve safety management systems, effectively strengthening the daily safety management of culture and tourism enterprises, and consistently rectifying irregularities in the tourism market.