Cao Zhuangyuan Street makes national consumer innovation case list

At the 2023 National Consumer Conference held in the Chinese capital of Beijing on Nov 22, Cao Zhuangyuan Street in Nanming district made the 2023 list of National Consumer Innovation Cases.

In February 2023, the National Consumer Research Center officially launched the 2023 National Consumer Innovation Cases Collection Campaign.

During the campaign, a total of 295 valid cases were collected from various government-related agencies, industry organizations, and corporate institutions.

After initial screening, expert evaluation, and public announcement, a total of 92 cases were recommended as the 2023 National Consumer Innovation Cases.

At the conference, eight categories were officially unveiled, including policy-guided empowerment, themed specialty consumption, green and low-carbon consumption, technology-enabled living, industrial iterative innovation, influential brands, reputable products, and leading consumer trends.

The aim is to further boost consumer confidence, restore market vitality, support stable key consumption, foster the innovative development of new forms of consumption, and continue to explore new scenarios in various consumer domains.