A set of cultural tourism and cultural celebrity themed postcards is shown at the publicity conference held in Nanming district in Guiyang, capital of southwestern Guizhou province on Sept 11. [Photo/gywb.cn]
A colorful and attractive set of ten postcards themed on cultural tourism and the cultural celebrity Wang Yangming -- a famous thinker and philosopher during the Ming Dynasty (1368-1644) -- were launched at a publicity conference held on Sept 11 in Nanming district of Guiyang, capital of southwestern Guizhou province.
As one of the Nanming's series of cultural tourism products -- "Travel in Nanming with cultural celebrities" -- the postcards are Guiyang's first set of cultural tourism-themed postcards.
The design and production of the cultural tourism-themed postcards feature Wang Yangming's cartoon image and at the same time, showcase the famous cultural and historical sites of Nanming.
In addition, "Travel in Nanming with cultural celebrities"-themed bookmarks were also released.
These explore a number of themes, including cultural celebrities-themed tourist routes, well-known scenery-themed tourist routes as well as school-themed tourist routes.
Other themes include food-themed tourist routes, reading-themed tourist routes, cultural relics-themed tourist routes, night tourism-themed tourist routes and park and garden-themed tourist routes.
Officials said they display Nanming's cuisines, architecture, travel, shopping and entertainment resources.
They said that in the new era of cultural and tourism integration development, the district was taking a lead in innovating and launching the cultural tourism-themed brand with Nanming characteristics and market value in Guiyang.
Officials said that Nanming is employing cultural and creative designs, conducting promotions, as well as staging exhibitions and displays.
They added that through this initiative Nanming is focusing on creating cultural and creative intellectual property.