The 2020 Jinjiang Cross-Straits Online Design Camp for College Students was recently launched in Jinjiang, a county-level city of Quanzhou, East China's Fujian province, attracting more than 300 students from more than 50 cross-Straits colleges and universities to sign up.

Finally, 80 students and five instructors were picked from 28 universities to participate online.

During the online camp, the man or woman in charge of a business gives a talk on its corporate culture, production technology, product characteristics and market orientation at an online meeting -- and the company then gives the design briefing and its other requirements.

Participating students will then propose design ideas and provide drafts to the company's briefing.

Through the online livestreaming, the outstanding works will be awarded.

The organizers said that this year's design camp will help companies develop innovative products with better market prospects in the post-novel coronavirus epidemic era, combining new economies and new business formats.

Since 2014, the design camp for college students has aimed to encourage enterprises in Jinjiang to connect with the design resources of cross-Straits colleges and universities -- to help them differentiate and develop their products.

At present, the design camp has been successfully held for six seasons, attracting more than 800 teachers and students from the cross-Straits to participate and more than 1,900 design works have been completed.

Nearly 40 percent of the design works have gone to mass production or applied for patents -- which not only brought design inspiration and creativity to the companies, but also create economic benefits.