Employees at Jinli Sports Goods Co display products for customers. [Photo/IC]

The production lines at Jinli Sports Goods Co in Wuyi county, Jinhua, Zhejiang province, were buzzing with activity on Dec 22 as employees worked overtime to meet the surging demand for national flags and fan merchandise ahead of the 2026 FIFA World Cup, set to take place in the United States, Canada, and Mexico.

A worker makes a cape for Brazil. [Photo/IC]

In the lead-up to the global tournament, Jinli Company has seized the opportunity to serve an international fan base. Through its store at the Yiwu International Trade Market and its e-commerce platform, the company has secured substantial orders for flags and various fan items from participating countries, including Brazil, Argentina, and Canada.

The products included scarves, capes, hats, and backpacks, all designed to capture the enthusiasm of soccer fans worldwide.