A fair marking the start of a cultural and creative consumption season is held in Shaoxing on March 4. [Photo/Zhejiang Daily]

A cultural and creative consumption event themed "Digital New Track, Creative New Life" was held at Meilong Lake Park in Yuecheng district, Shaoxing from March 4 to 5.

The event was attended by over 70,000 visitors who got to experience cultural and creative offerings related to the metaverse, virtual reality, artificial intelligence and digital reading.

Over 1,000 cultural and creative products were showcased, and renowned cultural personalities even brought their unique creations.

Popular traditional Chinese items such as yellow rice wine, porcelain, and silk attracted the attention of many visitors, while the interactive experiences of woodblock printing, dyeing, and ceramic-making activities proved to be immensely popular.