[Video provided to ezhejiang.gov.cn]

With the rise of oriental aesthetics and burgeoning support for domestic brands, cosmetics inspired by oriental culture and featuring traditional Chinese elements are becoming increasingly popular among girls.

In Hangzhou, the beauty of the East is being showcased through apparel, food, cosmetics and lifestyle brands. The young people in this city are building brands using their ingenuity, creativity and technology and bringing them to the world.