An exquisite Tai Xiu product. [Photo by Wu Boyao]

But TAISILK is more than a replication of old-time handicraft.

"I think I'm greedy," said Lin Xia, a third inheritor of Tai Xiu and founder of TAISILK. "I want to commercialize the production of Tai Xiu, but also stick to its artistic nature."

She believes there's a way to balance art and business. As such, the company has been experimenting with innovative techniques to enrich the cultural embodiment of Tai Xiu since 1998. Also, through the boutique industry, the traditional cultural heritage has become accessible to the general public.

Still, Lin wasn't satisfied with that. She wanted to distinguish Tai Xiu from other Chinese embroideries.

"There's a homogenization trend among today's embroidery products, a lack of individuality," Lin said.

She's been trying to instill modern and abstract thoughts into the pattern designs and "jump out of the bounds of traditional embroidery."