The China Cultural Center unveiled the 2021 "Happy Chinese New Year" online celebration on its websites and social media platforms on Feb 4, which will run until late February.

"Happy Chinese New Year" is a comprehensive brand of China's outbound cultural exchanges, with the largest number of participants and the greatest overseas influence. Due to the ongoing COVID-19 pandemic, this year's celebration, which consists of galas, lectures, films, and exhibitions, were moved from theatres across the world to online platforms.

East China's Zhejiang province has a strong presence in these celebration activities.

The Zhejiang Provincial Cultural Center presents an online lecture entitled "Customs · Technique · Culture - Elements of Chinese New Year", which features many cultural traditions still observed in the province.

The poster for the "Customs·Technique·Culture - Elements of Chinese New Year" online lecture produced by the Zhejiang Provincial Cultural Center. [Photo provided to chinadaily.com.cn]

The micro-film A Taste of Chinese New Year by Foreign Friends, produced by the Tourism College of Zhejiang, demonstrates how to cook Chinese cuisines through interactions between chefs, expat teachers, and international students at the college.

The poster for the micro-film A Taste of Chinese New Year by Foreign Friends, produced by Tourism College of Zhejiang, which is produced by the Tourism College of Zhejiang. [Photo provided to chinadaily.com.cn]