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Big data tech combats counterfeits

By ZHOU WENTING| China Daily| Updated: November 26, 2019 L M S

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A customer shops online. [Photo by Pei Qiang and Niu Jing/for China Daily]

Chinese e-commerce giant Alibaba has used more big data technologies to stamp out counterfeit goods on live broadcasts on its Taobao online shopping portal in the past year, removing 96 percent of knockoffs before any sales, it said Saturday.

Technologies that can interpret speech, detect trademarks and recognize the written forms of multiple languages were used to crack down on products suspected of infringing on intellectual property rights during broadcasts by shop owners promoting their products, Alibaba said at the 2019 Internet Law Conference in Hangzhou, Zhejiang province.

The big data technologies worked around the clock to scan nearly 2 billion goods on its platforms each day to spot questionable ones, and were based on a system that included a massive database of counterfeits found online and offline.

The number of counterfeit samples in the database was equivalent to 186 times the number of books at the National Library of China, Alibaba said.

In a case a few days before this month's Singles' Day online shopping promotion, a female shop owner on Taobao burst into tears on camera when a viewer sent her a message saying the link to a new coat she was trying to sell had disappeared as a result of the crackdown on counterfeits.

Alibaba said shop owners found selling counterfeit goods face serious penalties, with those involved in severe violations having their accounts on its platforms revoked and being barred from ever opening an online store again.

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