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Shopping village in Pudong launches themed events for month

english.pudong.gov.cn Updated:2023-04-07

Bicester Shanghai Village, which is part of the Shanghai International Tourism and Resorts Zone, recently launched a series of themed events to boost consumption.

The month-long event consists of colorful activities including fashion shows, brand activities, local delicacies, as well as cultural and art activities, presenting consumers a wonderful visual feast.

Catherine Edm, chief growth officer of Bicester Shanghai Village, said that the Village is not only a place for shopping, but also a tourist shopping destination that includes a variety of experiential elements covering fashion, culture, and art.

Currently, Bicester Village in Shanghai and Suzhou have a total of over 400 selected brands and over 80 first-store brands. During the event, Bicester Shanghai Village plans to organize more than 30 branded activities. It will also team with Baiwanshi Hot Spring Hotel to launch a two-day and one-night "Fashion encounters" tour to enrich consumers' shopping and leisure experiences.

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Bicester Shanghai Village, which is part of the Shanghai International Tourism and Resorts Zone, launches a series of themed events to boost consumption. [Photo/WeChat account: shresorts]

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The shopping complex opened in 2016. Numerous well-known businesses from around the world, including Nike, Adidas, and Gucci, as well as fashion heavyweights Burberry and Armani can be found there. [Photo/WeChat account: shresorts]

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Bicester Shanghai Village is not only a place for shopping, but also a tourist shopping destination that includes a variety of experiential elements covering fashion, culture, and art. [Photo/WeChat account: shresorts]

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