Spring Festival Shopping Season kicks off in Weifang

Weifang officially started its Spring Festival Shopping Season on Jan 18 at a local plaza in the Weifang High-tech Zone, with various districts and development zones rolling out consumer promotion initiatives.

Weifang Spring Festival Shopping Season kicks off on Jan 18 at a local plaza in the Weifang High-tech Zone. [Photo provided to chinadaily.com.cn]

The city plans to host over 200 activities, ensuring a monthly theme, weekly events, and daily consumer experiences throughout the festival. The government aims to enhance the shopping atmosphere by optimizing subsidies, improving consumer complaint resolutions, and combating violations of consumer rights.

The event features writing Spring Festival couplets, attracting everyone to participate. [Photo provided to chinadaily.com.cn]

The promotional activities include 50 events focused on trading in old products, premium Spring Festival goods promotions, 19 events for Spring Festival reunions, New Year gifts, food tastings, and 32 entertainment activities that combine traditional crafts and visual arts.

The event will go until March and feature special exhibition areas to offer a one-stop shopping experience that blends traditional culture with modern trends, further promoting local consumption and boosting the festive shopping momentum.