The Information Office of the Nantong Municipal People's Government hosts a press conference on April 23 to introduce the activities to be held during the 2025 Nantong Jianghai International Culture and Tourism Festival. [Photo provided to en.nantong.gov.cn]

Nantong in East China's Jiangsu province will kick off the 23rd edition of the Nantong Jianghai International Culture and Tourism Festival on April 29, with an opening ceremony to be held at 19:30 at the Nantong Forest Safari Park.

Organized by the Nantong Municipal People's Government, this annual festival aims to exhibit the city's rich cultural and tourism offerings, enhance its urban brand, and provide an exciting experience for visitors. The event is expected to ignite the consumption market ahead of the upcoming May Day holiday and throughout the year.

The opening ceremony will feature a diverse range of activities aimed at showcasing the cultural and tourism highlights of Nantong.

The festival agenda includes the release of the Nantong Culture and Tourism Hot List, the launch of the Nantong Tourism Card, the announcement of policies aimed at attracting visitors, experiences shared by renowned influencers from both at home and abroad, a joint cultural and tourism promotion between Osaka, Japan, and Nantong, and the signing of agreements on key cultural and tourism projects.

A series of activities will be held during the festival, encompassing cultural and tourism investment promotions, Silk Road intangible cultural heritage exhibitions, musical performances, exhibitions of cultural relics, art festivals, car exhibitions, football matches, calligraphy exhibitions, and more. Additionally, consumer promotion activities will be rolled out, including the distribution of cultural and dining consumer vouchers, in an effort to boost the holiday economy.