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Brew of opportunities: Jingjiang coffee station unveils investment potential

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etaizhou.gov.cn|Updated: September 24, 2024

The "Invest in Jingjiang" Coffee Station at a coffee and music fair held on Sept 21 in Jingjiang, a county-level city in Taizhou, Jiangsu province, attracted many visitors.

This coffee station presented freshly brewed "Jingjiang Coffee" — Xianzi porridge made from Jingjiang barley. It features a light brown color, rich aroma, and thick texture.

In addition, the station also displayed the booklets of the latest "Jingjiang Investment Guide", maps of Jingjiang's industries, and the city's cultural and creative products.

The booklet introduces detailed information on the city's location, transportation, industrial clusters, cultural heritage, and business environment.

The cultural and creative products on show included a series of intricately designed bookmarks incorporating elements of Jingjiang, such as orchids, pork jerky, taro, and soup dumplings.

The setting up of the coffee station is aimed at enhancing investment promotion in a more approachable way that appeals to young people. It is expected to help more aspiring young entrepreneurs learn about and invest in Jingjiang, according to a person in charge from the Jingjiang Investment Promotion Service Center.

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Cups of freshly brewed "Jingjiang Coffee" in the Coffee Station. [Photo/zhjjwx.jsjjw.cn]

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Staff members introduce "Jingjiang Investment Guide" to visitors. [Photo/zhjjwx.jsjjw.cn]

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Bookmarks incorporating elements of Jingjiang. [Photo/zhjjwx.jsjjw.cn]


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