Toy manufacturer Jiangsu LIV HEART Toy Co Ltd, based in Jingjiang – a county-level city administered by Taizhou city, in East China's Jiangsu province – has been experiencing a consistent influx of overseas orders for its plush toys and household items.
The company's toys – highly regarded for their safety, comfort and high quality – have secured a strong global presence, generating 6 million yuan ($829,547) in first-quarter sales.
With firm ongoing international demand, its products are highly sought after in Japan, Europe and in the US.
A display of some of the big range of toys that Jiangsu LIV HEART Toy Co Ltd makes. [Photo/zhjjwx.jsjjw.cn]
The company is said to pride itself on its extensive product range, displaying over 1,000 examples at its products showroom. Moreover, it has developed nearly 10,000 distinct categories of plush toys, resulting in an annual production of over 1 million items.
In addition to its international success, the company has actively pursued the domestic market, leveraging online platforms such as Taobao, Douyin, and Xiaohongshu for sales. As a result, it's won stable orders, with up to 700 pieces shipped out daily.
With a full order book and year-on-year growth, the company is expected to generate output worth 20 million yuan this year.
This increased demand has provided employment opportunities for over 80 middle-aged and elderly individuals, offering piecework wages and a sense of financial security.