Cookie manufacturer Youlei Food Science and Technology (Jingjiang) Co Ltd, based in the Jingjiang Southern Industrial Park in Taizhou city – in East China's Jiangsu province – recently exported its first batch of cookies to Indonesia under the supervision of Jingjiang Customs.
An overhead view of the bustling Jingjiang Port. [Photo/WeChat ID: jingjiangfabu]
Founded in 2018, the company produces cookies, cookie crumbs and chocolate products for the bakery, tea, cold drinks and leisure food industries.
A provincial recognized science and technology-based small and medium-sized enterprise, it has partnered with leading companies – such as confectionery and chewing gum producer Mars Wrigley – as well as major listed dairy companies including China Mengniu Dairy and Inner Mongolia Yili.
In 2020, the group launched its own brand, the Maiqu series and ventured into e-commerce platforms. Nowadays, the cookies are so popular with customers that they receive up to 10,000 online orders per day.
With the success of exports to Indonesia, the company is now negotiating with other Southeast Asian countries, including Singapore and the Philippines.
General manager Peng Xiaomin said that as production in the first seven months had already exceeded the whole of last year, a 30 percent year-on-year increase in invoiced sales was expected for the full year.