Zhan Tuoyu, a post-80s entrepreneur in Zhanjiang, South China's Guangdong province, has turned his idea of building a cross-border e-commerce store into reality.

With increasing household revenues and improvement in living standards, more and more Zhanjiang residents have started shopping online to buy overseas products. However, quality of products and long-distance delivery issues are major problems that customers are most worried about.

A brick-and-mortar store, providing experiencing and shopping services, can help solve such dilemmas.

"Our store displays samples of products and our staff workers will introduce products and their functions to customers," said Zhan.

Zhan Tuoyu, owner of a cross-border e-commerce store in Zhanjiang, Guangdong province, shows products on sale. [Photo/gdzjdaily.com.cn]

The store, which opened on May 22, is the first of its kind in the western area of Guangdong province. It provides after-sales service and promises that products will be delivered within three to five days.

"I hope this platform could help Zhanjiang residents get products information they need and shop online to buy overseas products just by the touch of a finger," he added.

A wave of "Chuangke"-"makers" in Chinese, like Zhan are starting companies with new business models in Zhanjiang as the local government cuts red tape and makes things easy for such start-ups.

Early in 2013, Zhan came up with the idea and then developed an online platform in September 2014 with his team members.

"I have always been thinking of starting my own business right here in my hometown. China issued some preferential policies for cross-border e-commerce business and Zhanjiang has a vast market. I hope local people could benefit from such policies," said Zhan.