|

The Sixth Shanxiahu Pearl Conference is being held from May 20 to 24 in Zhuji, a county-level city in Shaoxing, bringing together over 600 guests from China, France, and Australia. The attendees engaged in discussions on industry innovation, digital transformation, cross-sector integration, and international cooperation during the opening ceremony, exploring pathways for high-quality development in the global pearl industry.

The opening ceremony of the pearl conference. [Photo/Tide News]

Zhuji is the world's largest hub for freshwater pearls. The local industry has established a complete value chain encompassing pearl farming, processing, design, and sales. The city now accounts for 80 percent of China's and 70 percent of the global freshwater pearl market, while emphasizing the fashion potential of pearls to align its products with modern consumer trends.

The full-chain quality standard for Shanxiahu pearl geographical indication products was released at the opening ceremony, alongside the launch of pearl AI detection and intelligent design projects, and a short video competition. Sixteen industry influencers were awarded the title of Promotion Ambassador during the event.

The runway show at the opening ceremony. [Photo/Tide News]

The opening ceremony also featured a fashion runway show showcasing over 200 pearl jewelry designs produced in Zhuji. Throughout the conference, activities will include cross-industry exchanges, cross-border e-commerce promotions, live-streaming sales, and marketplace events.