Shaoxing home to captivating cultural destinations
The Zhejiang provincial government recently unveiled its third set of provincial-level nighttime cultural and tourism hubs.
Shaoxing claimed two coveted spots on the prestigious list: Keqiao Ancient Town scenic area in Keqiao district and Ying'enmen Water Street scenic area in Yuecheng district.

Keqiao Ancient Town scenic area is located in Keqiao district. [Photo/Tide News]
Keqiao Ancient Town intertwines traditional architecture with contemporary urban functionality. Fueled by the vibrancy of China Textile City and the dynamic urban landscape of Keqiao, this locale aspires to become a hub for cultural and leisure tourism, business, and exhibitions.
Keqiao Ancient Town has given birth to the "Keqiao Night Fair" activity brand, featuring stylish night markets, ancient-themed night tours, tea parties, and a myriad of other attractions that showcase the ancient town's nighttime cultural and tourism economy.

Ying'enmen Water Street scenic area is located in Yuecheng district. [Photo/Tide News]
Ying'enmen Water Street holds the distinction of being a national 3A-level tourist attraction. Featuring ancient bridges, temples, and the historic canal, it places a strong emphasis on historical culture and leisure tourism.
The area encompasses six zones, including Ying'en Square, Rice Market Street, and Zhongshan Temple, presenting a rich tapestry of cultural exhibitions, intangible cultural heritage experiences, water night tours, and various culinary delights.


2026 Zhejiang Two Sessions
Sip the Past, Taste the Future
Zhejiang Resilient in Global Markets