A group of South Korean buyers visit Honghe town in Xiuzhou district, Jiaxing. [Photo/Tide News]

SweaterPi, a knitwear sourcing platform based in Jiaxing, Zhejiang province, led representatives from more than 10 factories in Honghe town in Xiuzhou district on a business visit to South Korea on Nov 8 to explore opportunities.

The delegation worked with the Korea Fashion Design Center to jointly establish a Honghe knitwear showroom in Seoul's Dongdaemun Market. The showroom serves local buyers, wholesalers, and livestreaming agencies, allowing them to view samples, select styles, and connect directly with Honghe factories.

The delegation also held supply chain talks with South Korean live-shopping platform Grip and reached an agreement in principle with Seoul-based APM Group on cooperation through its APMZoom platform. The planned services include factory-direct sourcing, small-batch customization, and fast delivery.

Gu Ninglu, operations manager of SweaterPi, said the platform has organized five or six delegations to visit South Korea, with more than 10 factories in each group. Honghe has also received a total of 100 to 200 visits from South Korean buyers, wholesalers, and livestreaming agency representatives.

Honghe has a complete knitwear industrial chain and ships hundreds of millions of sweaters to more than 50 countries and regions every year.