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Anji white tea recognized nationally for brand building

chinadaily.com.cn| Updated: January 10, 2023 L M S

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Anji white tea produced from Huzhou's Anji county. [Photo/hz66.com]

Anji white tea was recently recognized for its excellence in brand building by the National Intellectual Property Administration.

The tea is a variety of green tea produced in Anji county, Huzhou. The long, narrow leaves are yellow and have a recognizable fold along the length of the leaf. The tea was named as such because its buds that germinate before the Qingming Festival are white. The content of amino acid in the tea's fresh leaves is double that of ordinary tea.

Anji white tea was ranked eighth in China in the annual ranking of regional public tea brand value, according to a survey released at the 2022 China Tea Conference last April.

That was the 13th consecutive year that the tea made the top 10 list. Despite maintaining the same rank as the previous year, Anji white tea's brand value increased by about 7.2 percent year-on-year to about 4.85 billion yuan ($746.15 million) in 2022.

The techniques used to make Anji white tea were listed as a national intangible cultural heritage item in May 2021 before being inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity in November 2022.