Boeing ups China marketing with extra airshow space
American aircraft manufacturer Boeing will participate in the Nov 10-15 China International Aviation & Aerospace Exhibition (Airshow China) with a record-sized indoor exhibition area of 300 sq m (1,077 sq ft) in the Zhuhai Airshow Center in Jinwan District.
Sun Jiefeng, chairman of Zhuhai Airshow, and Gao Sixiang, Boeing's vice chairman of Commercial Sales & Marketing in Greater China, signed the contract July 15.
Sun Jiefeng holds the signed contract while other Zhuhai Airshow personnel applaud [Photo by Zeng Yao / Guanhai App]
Showcased may be the Boeing 777X, the latest series of the long-range, wide-body, twin-engine 777 family, 787 Dreamliner, or a full series of cargo aircraft at this year's double-deck pavilion.
Boeing has participated in all 12 previous sessions of Airshow China. The corporation has delivered more than 2,000 civil aircraft to the country and regards Airshow China as the most significant venue at which to further tap into the this market, boost commercial and trade exchanges and cooperation, and elevate the company's profile, said Gao.
As of now, 500 renowned aerospace enterprises from Australia, Germany, Russia, France, Finland, the US, Sweden, Switzerland, United Arab Emirates, Slovakia, Saudi Arabia, Ukraine, Italy, and the UK have collectively booked 100,000 sq m (25 acres) for indoor exhibitions.
Meanwhile, Hong Kong-Zhuhai Airport Management has constructed a temporary Joint Inspection Hall so that foreign aerobatic teams and exhibitors can experience more-efficient and convenient security checks. The facility is being furnished and will be debugged and delivered to customs and immigration inspection authorities in early August.
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