Ground was broken on March 1 for Jinwan Powerlong City in the new urban center of Zhuhai's West Wing that will integrate residences, businesses, hotels, and office areas to serve approximately 250,000 people within a 5-km (3-mile) radius.

Covering 193,900 sq m (48 acres), the project is located east of Shuanghu Road, south of Jinming Avenue, and west of the proposed Shunda Road just west of Jinwan Aviation New Town. Of the 431,900-sq-m (107-acres) in gross floor area, 246,800 sq m (61 acres) will be used for living space, 101,500 sq m (25 acres) for businesses, 24,700 sq m (6 acres) for hotels, and 58,900 sq m (14.5 acres) for offices.

Jinwan District has a stereo transport network of airport, port, railway, intercity MRT, and expressways. In addition to traditional industries, it is also committed to the aviation, biomedicine, and new-energy fields. The project will help the district become a highland of the modern service sector with a headquarters economy, high-end business, culture, entertainment, scientific research, and education facilities.

Groundbreaking [Photo by Guan Mingrong / nanfangplus]

According to an agreement with the Zhuhai government, Macao Powerlong Group is to target the city as a significant market and investment destination. For instance, it will spend 20 billion yuan ($2.9 billion) on a provincial first-class art museum, world-class shopping center in Hengqin, four commercial complexes, and four five-star hotels through 2021.

To start with, construction of Powerlong Plaza, an 83,694-sq-m (21-acre) commercial complex, was contracted at the Technological Innovation Coast of the Zhuhai National Hi-Tech Industrial Development Zone (Tangjiawan) in December.

Founded in 1990, Powerlong Group has an industrial portfolio of real estate, businesses, hotels, culture, and art. It has thousands of employees in 200 branches around the globe and total assets of over 100 billion yuan ($14.4 billion). 

The Macao heavyweight has been recognized as one of China's Top 100 Real Estate Developers for 14 consecutive years and one of China's Top 10 Most Valuable Commercial Real Estate Brands for nine consecutive years.