Chimelong Group has officially partnered with CBA League (Beijing) Sports to promote the integrated development of travel leisure and basketball. 

A cooperation agreement was signed at Zhuhai Hengqin Chimelong International Ocean Tourist Resort in Hengqin on Oct 31.

Chinese Basketball Association League President Yao Ming was present for the signing ceremony. Yao said that this is the first year after the upgrade of the league and that he hopes to offer more intimate experiences and services, younger brand images, and innovative products for basketball fans through cooperation with Chimelong Group.

According to the contract, CBA intellectual property (IP) products will be displayed at Chimelong tourist resorts, as will other CBA elements. Meanwhile, the two parties will promote basketball among children and teenagers.

Yao Ming represents CBA League at signing ceremony [Photo by Zhu Xi / Zhuhai Daily]

The highest-level professional men's basketball in China, the CBA League has 20 teams from 14 provinces, autonomous regions, and municipalities playing at home and away. The 2019-20 season kicked off on Nov 1 in Dongguan, Guangdong Province.

Chimelong Group is a cultural-tourism giant that runs themed parks such as Guangzhou Chimelong Tourist Resort and Zhuhai Hengqin Chimelong International Ocean Tourist Resort. It is involved in resort hotels, cultural performances, business conventions and exhibitions, catering, and leisure.