Canopee products are showcased at the debut. [Photo/WeChat ID: HQ_365]
As a highlight of this year's Shanghai Imported Goods Shopping Festival, Canopee, a new-lifestyle skincare brand and the sister brand of Calibio, made its debut at Hongqiao Pinhui on May 23.
Hongqiao Pinhui was established to extend the services of the China International Import Expo (CIIE). Its main goal is to exhibit and trade imported products all year round.
Canopee's debut showcased a total of 10 products across two series, Morning Coffee and Evening Tea. Canopee's skincare philosophy advocates for people to start the day with a cup of coffee in order to awaken the skin's vitality, and ending the day with a cup of soothing tea to allow the skin to better enter its nighttime self-repair mode.
During the event, a brand donation ceremony took place. For every Canopee product purchased that day, the brand pledged to donate to local farmers in Yunnan province. Additionally, client representatives from Shanxi province and Inner Mongolia autonomous region confirmed their intention to collaborate with the company, hoping to see the brand flourish nationwide.
