The second overseas marketing center for Anji-made chairs opened on Dec 16 in Johannesburg, South Africa, marking a significant milestone for the development of the chair industry of Anji county in Huzhou, East China's Zhejiang province.

The marketing center in Johannesburg followed the one in Dubai, which launched on Dec 13.

This center, encompassing 500 square meters of showroom space and 10,000 square meters of warehouse space, is used for storage, display, marketing, and service. It already hosts core products from over 10 of Anji's home furnishing companies, including Henglin Home Furnishings, Zhongyuan Home Furnishings, and Shengxin Home Furnishings.

The marketing center aims to support Anji's home furnishing enterprises as they expand into the South African market, helping them better understand local consumer preferences and refine product designs and marketing strategies.

Anji-made chairs are displayed. [Photo/WeChat account: anjifb]

At the opening ceremony, Zhou Yujiang, deputy consul general of the Chinese Consulate in Johannesburg, highlighted the growing popularity of Chinese products in South Africa. He noted that the expansion of Anji's home furnishing enterprises into the South African market will offer local consumers a wider variety of high-quality Chinese products.

Chen Weihang, chief representative of the Zhejiang Provincial Department of Commerce in South Africa, said that China has been South Africa's largest trading partner for 16 consecutive years, while South Africa remains China's largest trading partner in Africa. He expressed hope that Anji's companies would explore more business opportunities in South Africa.