There's an air of fun in the shopping malls in the Hefei high-tech zone during the first Spring Festival holiday since the country optimized its anti-virus response. [Photo/WeChat account: hefeigaoxinfabu]

During the week-long Spring Festival holiday on Jan 21-27, sales from seven key shopping malls in the Hefei high-tech zone – located in Hefei city, capital of East China's Anhui province – jumped 12.05 percent year-on-year to reach 63.81 million yuan ($9.45 million).

The malls achieved a passenger flow of 400,000 people – an increase of 10.15 percent year-on-year – during the first Spring Festival holiday since the country optimized its COVID-19 response.

A lion dance at the Outlets shopping mall in the Hefei high-tech zone generates excitement during the holiday. [Photo/WeChat account: hefeigaoxinfabu]

The core business district, key commercial retail complexes and neighborhoods carried out on-site and online promotional activities to generate more sizzling celebration vibes.

One of the iFLYTEK offline stores is especially decorated to welcome customers. [Photo/WeChat account: hefeigaoxinfabu]

Intelligent speech and AI technology company iFLYTEK, for one,  launched various promotional activities in more than 40 stores nationwide and saw a 42.7 percent year-on-year increase in sales during the break.