Zhang Guoqing (C) conducts an experiment with friends from the University of Science and Technology of China. [Photo/WeChat account: hefeigaoxinfabu]

Engaged in teaching and scientific research, Zhang Guoqing, professor at the University of Science and Technology of China in Hefei, capital of East China's Anhui province, is also fostering his dream of popularizing science.

Zhang established his media company Scientific Cats -- which publishes popular science books and make popular science videos -- in the Hefei National High-tech Industry Development Zone in 2017, to innovate the content and form of popular science in China.

In Zhang's view, animation and creative cultural products based on Chinese characters are in the ascendant, so popular science works may satisfy Chinese teenagers' appetites by incorporating Chinese culture and art.

Inspired by the idea, in May, 2019, an original series of popular science picture books called Interesting Molecular Science was launched by the company.

In the series, Zhang explores many interesting problems encountered in people's lives with knowledge of molecular science, in books which are easy to understand and are eye-catching for their exquisite style.

In addition to publishing popular science books for teenagers, Scientific Cats also cooperated with the People's Daily to make short animation films.

Zhang said the company is aiming to develop a series of stories works like Harry Potter and the Lord of the Rings to achieve major business success.

He said Chinese children may come to regard characters in his popular science works as their role models and even heroes, who can save the world by using scientific knowledge.

Zhang added that he is confident in the future development of his company.

The original series of popular science picture books launched by Scientific Cats. [Photo/WeChat account: hefeigaoxinfabu]