Voyah Courage makes its debut at a brand launch event in Lisbon, Portugal. [Photo/WeChat account: whkfq]
Voyah Automobile recently held a brand launch event in Lisbon, Portugal, showcasing three flagship models – the Voyah Free, Voyah Dream, and Voyah Passion.
The event attracted over 100 guests, marking a significant milestone for the company in its efforts to expand globally.
"Voyah stands out due to its superior quality, performance, design, and intelligent features, surpassing traditional European brands. We are very optimistic about its potential in the Portuguese market," commented one of the attendees.
Since embarking on its international journey in 2022, Voyah, a high-end new energy vehicle brand affiliated with Dongfeng Motor Corporation in the Wuhan Economic & Technological Development Zone (WEDZ), has expanded from Northern Europe to Southern Europe.
In April, Voyah entered the Italian market and launched its overseas strategy at the 2024 Beijing International Automotive Exhibition from April 25 to May 4. In June, Voyah ventured into the Spanish market, followed by the grand opening of its flagship store in the Netherlands in July. In October, Voyah made its entry into Slovenia, and simultaneously launched the global version of VOYAH Passion, named Courage, in Norway, Sweden, and Finland.
Following its entry into Portugal, Voyah plans to expand into Belgium and Latvia by the end of the year, continuing to broaden its European presence. According to the company's strategy, by 2030, it aims to have a presence in 60 countries on six continents, establish 500 sales and service outlets, and achieve cumulative overseas sales of over 500,000 units.
