The 7th Guizhou Zunyi International Chili Expo is being held in Zunyi, Southwest China's Guizhou province, on Aug 27-29.
After six years of development, the expo has become a key platform for showcasing Guizhou's chili industry and promoting exchanges between different industrial sectors.
A total of 44 chili production, processing and marketing contracts worth 2.07 billion yuan ($299.07 million) were signed at the expo.
During the expo, chili promotion events, chili development forums and chili investment attraction activities will be held.
The 7th Guizhou Zunyi International Chili Expo kicks off in Zunyi. [Photo provided by organizing committee of Guizhou Zunyi International Chili Expo]
Guizhou's chili peppers are known for their long history and high quality. In recent years, the brand influence and market share of Guizhou's chili peppers have been continuously improved.
Taking the expo as an opportunity, Guizhou has promoted the transformation and upgrading of the chili industry and created a complete chili industrial chain.
By stabilizing industrial scale, improving quality, strengthening companies and creating brands, Guizhou has made the chili industry key to poverty alleviation and rural vitalization.
Various varieties of chili peppers are showcased at the expo. [Photo provided by organizing committee of Guizhou Zunyi International Chili Expo]
Guizhou is currently home to 5.43 million mu (362,000 hectares) of chili peppers, 311 chili processing companies and 1.4 million households of farmers engaged in the chili industry.
Zunyi's pod pepper, one of China's top 10 peppers, has more than 50 varieties and a total planting area of more than 2 million mu in Zunyi.
Zunyi is home to more than 120 chili processing companies with a total annual output of more than 400,000 metric tons, ranking first in China. The annual transaction volume of dried chili peppers is 600,000 tons and the annual trading volume has exceeded 8 billion yuan ($1.16 billion).