The first Wuhan Cross-Border Trade High-Quality Development Conference – 2024 China Optics Valley Cross-Border E-commerce Platform Cooperation Meeting was held on Sept 11 in the Wuhan East Lake High-tech Development Zone (also known as Optics Valley of China, or OVC). 

The event attracted over 500 industry representatives, including 12 renowned global cross-border e-commerce giants. During the event, leading e-commerce platforms such as Amazon, eMAG, TikTok, Pigu, and Cdiscount presented in-depth analyses of global market opportunities.

An Jingnan, TikTok's outbound e-commerce industry client manager, highlighted her company's strategy of short videos and live streaming. She explained, "Viral short videos can be reused in live streams, and highlights from live streams can be reused in short videos to boost sales."

The Wuhan International Trade Digitalization Platform is launched. [Photo/WeChat account of Optics Valley of China]

In addition, the Wuhan International Trade Digitalization Platform was launched, aiming to assist Chinese companies in expanding into overseas markets. "The platform, based in OVC, offers training for doing cross-border e-commerce on Amazon, TikTok, and other platforms, helping businesses understand their target markets and develop operational plans," said Wang Fei, the platform's operation director.

The event also saw the launch of the "Hubei Cross-Border E-commerce Talent Program", with nearly 20 universities, including Wuhan University of Science and Technology, joining the initiative. The program aims to bridge practical experience and academia, providing over 3,000 cross-border e-commerce talents annually.

An OVC representative highlighted that in the first seven months of this year, OVC has attracted over 1,200 foreign trade entities, with trade partners in 189 countries and regions, and hopes for more collaboration between cross-border e-commerce enterprises and OVC's companies to foster global brands.