Wuhan Hotfor E-commerce Co's national headquarters in Wuhan New City. [Photo/WeChat account of Optics Valley of China]

Leading domestic e-commerce service company – Wuhan Hotfor E-commerce Co – has established its national headquarters in Wuhan New City.

The new office is located in the core business district of Optics Valley Central City, in the East Lake High-tech Development Zone (also known as Optics Valley of China, or OVC). It features a workspace of nearly 6,500 square meters, and is capable of accommodating over 1,000 employees.

Hotfor E-commerce was established in 2014, with only a small team of 10 people. Its founder, Zhong Yuqing, graduated from Central South University. Within just two months, the company had rendered operating services to 42 Tmall stores, with 18 of them successfully achieving over 300,000 yuan ($42,300) in monthly sales during trial operations.

In October 2016, the company began serving merchants in the women's clothing category, achieving sales exceeding 3.2 million yuan. Today, Hotfor E-commerce has developed five service functions: e-commerce operations, digital marketing, brand upgrades, IT solutions, and resource empowerment. It has partnered with over 80 high-quality global brands, including Feihe, Yili, and Panasonic.

Last month, at the 2024 brand strategy upgrade conference, CEO Zhong Yuqing announced the company's entry into the TikTok cross-border e-commerce market, with Southeast Asia as its first target demographic.