The F1® brand

Updated: 2016-04-11

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Formula 1® racing is the ultimate test of man and machine - pushing car and driver to their absolute limits in pursuit of one simple goal - speed.

Formula One racing travels across five continents and draws global television audiences in the hundreds of millions. It is the pinnacle of motor racing, attracting the best drivers, engineers and designers, with teams - many backed by multinational corporations - spending vast sums and employing the latest technology to gain a competitive edge often measured in thousandths of a second.

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'F1' identifies a unique genre of motor racing which has a long and distinguished history. 'Formula' referred to the unique set of regulations governing the cars, while the '1' denoted the championship's status as the highest level of international motorsport recognised by the governing body, the FIA (Federation Internationale de l'Automobile). But 'Formula 1' and 'F1' quickly came to signify far more.

Innovation, glamour, excitement, speed and excellence - the F1 brand is a powerful symbol and has long denoted and identified a fine and distinctive partnership between sporting and technological excellence, embracing its historical roots whilst looking forward to the challenges of the future to maintain its position as the very pinnacle of motor racing.


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  • 2015 Lewis Hamilton (MERCEDES AMG PETRONAS)
  • 2014 Lewis Hamilton (MERCEDES AMG PETRONAS )
  • 2013 Sebastian Vettel (SCUDERIA FERRARI)
  • 2012 Sebastian Vettel (SCUDERIA FERRARI)
  • 2011 Sebastian Vettel (SCUDERIA FERRARI)
  • 2010 Sebastian Vettel (SCUDERIA FERRARI)