Xiamen boosts first events during May Day holiday
A file photo of people shopping on a commercial street in Xiamen, Fujian province. [Photo/WeChat account: xiamen_swj]
During the May Day holiday, Xiamen in Fujian province boosted the number of first exhibitions, shows, and stores, adding energy to the Xiamen consumer market as the city works to transform itself into an international consumption-oriented center.
To entice consumers, Xiamen's shopping malls hosted a slew of exhibitions. For example, the inaugural Pop Mart Cherry Blossom Season exhibition was staged in Xiamen Jimei Shimao Festival City.
Xiamen is bolstering its efforts to develop the "first store economy", encourage global high-end renowned commercial brands to establish themselves in Xiamen, set up brands' first stores, flagship stores and experience stores, as well as debut new products in Xiamen to enhance its high-end supply capacity in the consumer market.
Various first stores in Fujian province opened in Xiamen during the five-day holiday, including the home products brand Beast, and women's clothes brands Voice of Voices and Bora Aksu, as well as Nama Cocoa.
Why Xiamen
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Xiamen is one of the most economically competitive cities in China and was one of the first Special Economic Zones on the Chinese mainland. As a vice-provincial city independently listed on the State development plan, it has provincial-level authority in economic administration and local legislative power. In 2010, the Xiamen SEZ was expanded to cover the entire municipality. Today, Xiamen is a modern and international port city.