The 2025 Shandong spring shopping event is expected to kick off at Tianping Lake in Tai'an on March 21. [Photo/WeChat account: SDTXTA]

The 2025 Shandong spring shopping event will kick off at Tianping Lake in Tai'an on March 21.

The event is rooted in the cultural development of Tai'an, presenting the comprehensive achievements of Tai'an's consumer development. It allows attendees to immerse themselves in the unique charm of Tai'an, blending historical heritage with contemporary trends.

The policy release segment will feature various highlights. Provincial associations for automobiles, electronic products, and home appliances, along with local enterprises, will announce trade-in policies. UnionPay's Shandong Branch, in collaboration with financial institutions, will unveil financial empowerment policies. E-commerce platforms such as JD.com and Alibaba will release consumer promotion discount policies.

The event site will have seven distinctive exhibition areas, each clearly marked and infused with Tai'an's characteristic elements, exuding a strong local cultural flavor. For example, the Tai'an cultural tourism exhibition area will display handmade products and invite inheritors of intangible cultural heritage for live performances. The vibrant sports exhibition area will have sports products, a variety of interactive experiences, and on-site observation projects.

As the event's opening approaches, Tai'an is fully prepared and cordially invites citizens and tourists to attend this spring consumption extravaganza, embarking together on a journey of spring renewal.