Demonstration zones in Shandong's rural areas drive integrated prosperity

(chinadaily.com.cn)| Updated : 2024-06-07

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Rural vitalization demonstration zones in Shandong province have witnessed remarkable development in recent years. Adhering to the principles of integrated rural development and comprehensive regional planning, these zones have effectively promoted agricultural efficiency, increased farmers' incomes, and injected new vigor into rural areas.

In Zaozhuang, Shandong province, the pomegranate industry rural vitalization demonstration zone encompasses seven villages, including Zhangzhuang village. The zone has continuously extended the pomegranate industrial chain, promoting the integration of primary, secondary, and tertiary industries.

By developing seven pomegranate deep-processing enterprises, the zone has expanded its product range to include 33 pomegranate-based products, including beverages and cosmetics. The output value of the pomegranate industry and related industries has reached 1 billion yuan (138 million).

The Niulou Small Town pastoral complex in Jining, Shandong province, encompasses projects such as a modern agricultural industrial park, flower sea scenic spots, and folk custom towns.

The local government has vigorously developed leisure and sightseeing agriculture and modern high-efficiency agriculture, planting ornamental crops such as rapeseed flowers and sunflowers, as well as high-quality fruits and vegetables such as tomatoes, strawberries, and sweet cherries.

Niulou Small Town has also driven the integrated development of over ten surrounding villages.